Twitch inks licensing deal with France's Sacem: supporting creators as part of twitch's ongoing global live music licensing program
Today, Twitch and Sacem announce a deal that will enable royalties to be distributed to authors, composers and publishers, who are Sacem members, when their music is shared or livestreamed by Twitch.
Today, Twitch and Sacem announce a deal that will enable royalties to be distributed to authors, composers and publishers, who are Sacem members, when their music is shared or livestreamed by Twitch. This comes at a crucial time when traditional venues are closed, and tours have been cancelled; creators and artists are turning to Twitch to deeply engage with their fans and host live music experiences.
Twitch is building a new world of collaborative live music experiences. Artists are able to interact with fans through Q&As, playing games, production classes, and more. With industry-leading monetization tools, live-streamed events, and spontaneous performances, Twitch is reimagining how people experience live music.
Twitch and Sacem will work together to develop processes to simplify and optimize the identification and reporting of works used on the service, for the benefit of Sacem members and the music industry as a whole.
“Across the Sacem community, we’ve seen artists increasingly turn to Twitch to grow their presence and connect with fans,” said Jean-Noël Tronc, Sacem CEO.
“This partnership with a dynamic and innovative player like Twitch demonstrates Sacem’s ability to constantly adapt to new ways of producing and consuming music. We look forward to promoting the works of our creative and publishing members and expanding our support for creators, wherever their music is shared.”